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Customer Online Shopping Behaviour in 2023 [Trends]
Marketers can learn a lot by looking at online shopping trends in 2023. From what consumers expect of brands, to what a customer journey looks like. In this article, we’ll fill you in on some of the...
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How do you find your biggest spenders?
You always have to remember that, at all times during a businesses' lifespan, you deal with different types of customers. To be more successful, your eCommerce store has to be able to group these...
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What is RFM?
Understanding the meaning of RFM segmentation is essential for your online store customer retention and can help improve customer lifetime value. If you’re an eCommerce marketer or have your own...
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How do you find your value shoppers?
There are many approaches to segmenting your customers. You can carry out a benefit segmentation to understand the underlying reasons why someone purchases a specific product or service, you can turn...
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Customer segmentation tools – and how they can help you
Personalization, better targeting, effective acquisition and retention, better ROI, new opportunities for growth and product development… These are just a few benefits of customer segmentation. In...
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Buyer persona examples
A buyer persona is one of the most important aspects you need to understand before embarking on your marketing journey. It’s one of the key pillars that will play a big role in whether your business...
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Your Customers are talking. Are you listening? The Importance of Customer...
Love might be in the air this Valentine's, but there's one relationship you should never take for granted: the customer-brand relationship. It's 2023, so transactional relationships aren't a thing...
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Survey Scales: How to Choose the Right One?
Improve Customer Experience by asking for feedback at each key point in the user journey. Be user & customer centric. Improve Customer Experience Take a ride with (30 days FREE trial) and get...
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Nail your NPS surveys with these 21 NPS Questions & Survey Examples
So, you decided to start measuring customers' satisfaction with your brand in the most straightforward way possible: through Net Promoter Score surveys that collect customer feedback....
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